Today even small and medium enterprises can dip their toes into the waters of video production for their marketing mix, reaching consumers in an all-new way.

Billions of hours of video are watched each day
While a kit like this is necessary to produce professional-level video, you don't need all of this to get started.
Start recording videos on your smartphone to gauge audience reaction and determine whether you want to invest further.

Why You Should Try Video Marketing

Written by Jon West 07/10/19
Video is an effective marketing tool for businesses of all sizes, and it just keeps getting better. Technological innovation has made excellent production tools available to even the average consumer (read also: business owner or marketing manager) and allowed professionals to deliver high-quality products at every level of budget. Where once video content was so expensive as to be prohibitive to all but the most gargantuan companies, today even small and medium enterprises (SMEs) can dip their toes into the waters of video production for their marketing mix, reaching out to a legion of current and prospective consumers in an all-new way.

Video Has a Huge Audience

When I say legion, I mean it, too. Allow me to offer some mind-blowing statistics, courtesy of this article on

• YouTube is the world’s second-largest search engine, receiving over 1.5 BILLION users per month who watch over 1 BILLION hours of video per day
• 85% of all US internet users watch video content regularly
• Consumers say that video is their favorite type of social media content
• 54% of consumers want their favorite organizations to provide more video content
• The average user spends 88% more time on a website with video
• 72% of people would rather learn about a product or service through video than text
• Viewers are 95% more likely to remember a call to action after seeing it in video form than they would text
• 93% of companies that use video marketing can directly link video to a gain in new customers
• 88% of video marketers are satisfied with the ROI of their video content

Okay, you can pick your jaw up off the floor. These statistics are staggering, so what’s holding you back? Why isn’t video a focus of your marketing efforts yet?

Is Video Too Expensive?

There is a perception that video comes with a high price tag, and that perception is partially true. For organizations that want a video with a professional polish, hiring a production company like Big3 Media or an in-house production team is really the only answer, and the technical knowledge, quality equipment, and artistic vision that these folks bring means that the work ain’t cheap. (Though it may be more affordable than you imagine.)

But here’s a key piece of advice: that smartphone thingamajig in your pocket? Yeah, the one you’re probably reading this on now. That thing can take video of a quality that would have stunned your average camera slinger 15-20 years ago.

Using Smartphone Video to Get Started

Smartphone video is a great way for SMEs to experiment with the medium without investing too much, plus it carries with it an authentic vibe that your fans may respond positively to.This isn’t the kind of video you’d want to send to air on cable, but it will do just fine on your organization’s social media accounts. From there, you can gauge the reactions from your customers and see if video is something you want to invest in further. A little proof of concept before you take the plunge.

We’ll have a whole ‘nother article soon about what kinds of content to create, but if you take some time to talk to your team (or, even better: your fans), we’re sure you’ll find ideas that can get you started. So, get out there and start creating!